Hanes Ultimate for Kohl's Point of Sale Concept
This body of work was created to satisfy a Point of Sales need for a Hanesbrands floor plan in Kohl's stores, 2016-2017. Our task was to take existing packaging and translate those elements into different forms of signage that would appear on walls and shelving bunkers inside a designated space for Hanes Men's underwear.
Final proposed floor plan concept.
Final bunker signs.
Final endcap signs, A.
Final endcap signs, B.
Final FreshIQ pedestal sign.
Final jet rail/shelf talkers signs.
Final back wall posters.
Early concept floor plan, round 1.
Early concept floor plan, round 1.
Mannequin FPO images.
Early concept floor plan, round 2.
Early concept floor plan, round 3.
Early concept floor plan, round 3.
Early concept floor plan, round 3.
Early concept floor plan, round 4.
Early concept floor plan, round 4.
Early concept floor plan, round 4.
Early concept floor plan, round 4.
Early concept floor plan, round 4.
Early concept floor plan, round 4.
Early concept floor plan, round 5.
Early concept floor plan, round 5.
Early concept floor plan, round 6.
Early concept floor plan, round 6.